What’s so special about Japanese Denim?

Still produced using traditional techniques by skilled craftsman, Japanese denim has a higher density than its counterparts, which makes for superior quality. This vintage production method creates a fabric full of character, with slight inconsistencies and variations. It also more expensive and takes longer to make but the result is undoubtedly the best denim in the world.

Natural dyes and the beauty found in patchwork

Indigo dye is traditional to Japanese culture, historically associated with working class garments as it was more affordable than other dyes. The connection between indigo fabrics and traditional patchwork, also known as boro, is well known. Boro was born out of necessity, at a time when producing new fabrics was costly. Remaking and patching was initially a solution to a very practical problem but with time the intricate work involved became synonymous with the Japanese aesthetic and its appreciation for beauty found in the wear and imperfections of objects.

Small scale production. Carefully made.

Our designers offer a hybrid of traditional Japanese culture and modern designs, incorporating many of these long-established practices into their garments updated to a contemporary context. In today’s world of mindless mass-production, it’s not only refreshing to wear a piece of clothing that has been carefully produced in smaller quantities but the sustainable practices involved in reducing and reusing are once again a pressing necessity.