Focusing on fashion without conventions, the Tokyo label Beautiful People delivers expertely designed clothing as a testament to happiness, comfort, and individuality. Designer Hidenori Kumakiri draws from his experience as a pattern maker to create garments engineered to be worn and transformed by the wearer in a variety of ways. Expect numerous reversible pieces, double-end jackets and one-of-a-kind silhouettes, showcasing impeccable tailoring techniques and authentic fabrics.